Founded in 2020, The Lawless Brand debuted in one of South Florida's premier streetwear boutiques, Fresh Fits. Rooted in the evolution of its predecessor, Grits and Gravy, which was established nine years earlier, The Lawless Brand aims to become the next great American multi-generational label.
Inspired by iconic names like Tommy Hilfiger and Ralph Lauren, The Lawless Brand represents the singular vision of a passionate creative. From designer to photographer, manufacturer to visionary, every element of the brand reflects resilience, determination, and the tireless effort of its founder.
Through success and setbacks alike, The Lawless Brand continues to embody the spirit of innovation and grit, carving out its place in the ever-evolving world of fashion. Welcome to a brand that’s more than just apparel—it’s more than a movement, it’s Lawless.
A Message from Me
The Lawless Brand is more than clothing—it’s a story of perseverance, creativity, and individuality. We design for those who embrace the hustle, who turn challenges into opportunities, and who aren’t afraid to stand out. Every piece we create reflects the energy of South Florida’s streets, blending bold designs with timeless appeal.
As we grow, our mission remains clear: to inspire, empower, and connect people from al walks of life. Like the great American brands we admire, The Lawless Brand is built to last—creating a legacy that speaks to style, resilience, and authenticity.
Join us as we continue to push boundaries and redefine what it means to be Lawless. This is only the beginning.
-Kash